Post by james768 on Jan 24, 2024 15:58:49 GMT
The real power of a pillar content strategy lies in
maximizing your share of traffic by dominating entire keyword categories on the
search engine results page (SERP). Pillar content allows you to create content
around a central topic that solves multiple problems for several different
buyer personas at different stages of the funnel—without cannibalizing your own
keywords. Thanks to this, you will be able to anticipate subsequent user questions
and provide the right content (cluster content) at the right time. The content
should be adapted to the stage the user is currently at. Top-of-funnel queries
are more general and informative. Mid-funnel searches become more comparable.
End-of-funnel search terms are typically related to brands, products or
services, and reviews.
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When creating content, it is worth using the model developed
by Australia Email List Donald Miller, "Model Story Brand". The model defines 7 rules for
creating effective content: The customer is the hero, not your brand. An
emotional approach to communication is much more engaging. Customers are
looking for guides, not story heroes. Customers trust a guide who has a plan.
The customer will not take action unless he is prompted to do so. Every human
being tries to avoid a tragic ending. Never assume that the recipient
understands how your brand can change their life, tell them about it. Since
you've worked so hard on creating content, use its potential as best as
possible! Content redistribution Of course, just creating the right content and
placing it in the blog section will help us organically gain traffic, but
unfortunately, it is not enough.
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By properly distributing content, we can do much more: gain
much more traffic, but also, by properly dosing the content, guide the user
from the first contact with the topic to the purchase decision, educating him
and building trust in our brand. Content redistribution has two key elements:
Selecting all places where it is worth and where we can distribute content.
Creating micro content, i.e. based on pillar and cluster content, small
portions of knowledge should be prepared and presented in a format suitable for
distribution places. Unlock the potential of your business Tell us about your
needs and expectations, and we will present you a dedicated strategy for your
business.
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